Logo Design, Perth
Logo Design packages that help Small Businesses in Perth look established & professional.
Looking for an experienced logo designer in Perth?
Your logo is one of your business's most valuable assets. Often the very first thing your customers see, it forms the foundation of your entire brand identity. From your website and signage to packaging, social media and printed marketing materials. That's why it should be one of the first investments you make - and the last you should skimp on.
With over 20 years of experience creating custom logo designs for businesses throughout Perth and Western Australia, Sea Pixel understands the importance of creating a brand that is both memorable and enduring. We enjoy immersing ourselves in the world of your business to gain a true understanding of your industry, your customers, and the personality behind your brand.
Every logo is thoughtfully designed from the ground up, with careful consideration.
Whether you're launching a new venture or refreshing an established brand, we can help!
Our Logo Design Process
The Brief
Let’s connect! Whether it’s a phone call, an email brief, or an in-person meeting, we’ll go over your objectives, time line, and budget. If you have a clear vision, that’s fantastic - but if not, no worries! We’ll refine it together.
Pen to paper
This is my opportunity to explore and experiment - testing ideas, sketches, mock-ups, and concept development. Once I’ve refined these concepts, I’ll present them to you for your feedback.
Develop
With your feedback, we’ll refine the design - perfecting each element by selecting your preferred concept, layout, and fonts. Your collaboration is key to getting every detail just right!
Deliver
I’ll work with you to ensure you have everything you need, from final logo and print files to completed printed materials or a live website.
Every Logo Package includes:
✔ 1:1 design brief & consultation
✔ 3 x initial logo design concepts
✔ 2 client revisions
✔ Final file formats supplied
(EPS, PNG (transparent background), JPEG, Black & white versions, Reverse versions (where applicable), Favicon (for web browser), PDF files
✔ Branding Style Guide
The Branding Style Guide outlines brand colours, typography, logo usage guidelines, insitu logo examples (packaging, uniform or building).
This document ensures consistency and professional integrity by acting as a “user manual” for your visual identity.
Logo Design FAQs
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In Perth, what you’ll pay for logo design depends on who you hire and how much work is included.
To give you a guide..
Free
For a DIY logo designed using AI tools, you’ll get a template based logo which will be very generic with limited originality$0-100
Cheap freelancer design will get you 1–2 concepts and a basic file.$800-$2,500
A professional freelance designer will give you a range of custom concepts, logo design revisions, a suite of files including vector files, a colour palette and branding guidelines.$3,000-$8,000
Boutique design studio pricing will get you a logo, brand identity, typography, colour system, guidelines.$10,000+
A full branding agency will include strategy workshops, messaging, rollout, complete brand system and buy you lunch.
Sea PIxel Creative sits in the professional freelance designer bracket offering years of experience in small business logo design at an affordable low-cost rate.
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When comparing your logo design quotes, check whether they include:
Multiple logo variations
Client Revisions
Full suite of logo files including Vector files
Trademark originality
Branding guidelines
Copyright transfer
Those inclusions often matter more than the price.
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Sea Pixel Creative offers various logo design packages but our most popular package is the Basic Logo Package.
$800 ex gst includes:
1:1 design brief & consultation
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3 x initial logo design concepts
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2 client revisions
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Final file formats supplied
(.eps, .pdf, .jpeg .favicon and .png)
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Branding Style Guide
outlining brand colours, typography, logo usage guidelines, insitu logo examples
(packaging, uniform or building). -
A logo can be designed in five minutes, but the best logos are rarely rushed.
Your logo is one of the most important investments in your business, as it becomes the foundation for all designs. From your website and signage to packaging, social media and marketing material, your logo helps shape how your business is recognised and remembered.
For this reason, we take a considered and thorough approach to developing your concepts, and generally allow up to four weeks for the design process.
If you are working towards a specific deadline, please let us know and we will always do our best to accommodate your timeline.
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Our logo design process varies depending on the requirements, but below shows the general process for logo design.
The Brief
Let’s connect! Whether it’s a phone call, an email brief, or an in-person meeting, we’ll go over your objectives, time line, and budget. If you have a clear vision, that’s fantastic - but if not, no worries! We’ll refine it together.Pen to paper
This is my opportunity to explore and experiment - testing ideas, sketches, mock-ups, and concept development. Once I’ve refined these concepts, I’ll present them to you for your feedback.
Develop
With your feedback, we’ll refine the design - perfecting each element by selecting your preferred concept, layout, and fonts. Your collaboration is key to getting every detail just right!
Deliver
I’ll work with you to ensure you have everything you need, including your final logo files and branding guidelines document.
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Here is a breakdown of the exact files and formats you will receive in your logo design package:
Vector Files
Vector files can be scaled exponentially without losing clarity. Often, you will not be able to open these files without a graphics program, but keep them archived as you will need them at some stage!
EPS (Encapsulated PostScript)
While you will not be able to open this file without a graphics program, they will often be requested by printers and signwriters or for large format designs where a low resolution jpeg is insufficient.PDF (Vector-based)
A highly versatile vector format that you can easily viewed and shared.SVG (Scalable Vector Graphic)
The best vector format for web developers to ensure your logo looks good on modern screens.Rasta Files
Rasta files are pixel based image files designed specifically for screens and web. They can be used for printing if the size and resolution is appropriate. Rasta files can’t be blown up beyond their original size as they will lose clarity and become blurry or pixelated.
PNG FILES (Transparent Background)
Essential for your website, presentations, and digital. Using PNG files with a transparent background ensures your logo doesn't have a clunky white box behind it.JPEG FILES (Solid/White Background)
Jpeg files are best used for emails or documents where a solid background is perfectly fine.Logo Design Variations
A complete logo package will provide folders containing these file types across different colorways to ensure your logo works on any background:
- Full Colour: Your primary logo.
- Monochrome: All black and all white versions
- Portrait, landscape, stacked and/or roundel. This can de dependent on the design as not all concepts lend to a eg. landcape variation
- CMYK, RGB and greyscale optionsBranding Guidelines
A branding guidelines document or Style Guide is a PDF detailing how to correctly use your logo. It should include:
- Colour palette codes like HEX, CMYK, and Pantone (PMS) colours.- Typography: The names of the fonts used and their suggested pairings.
- Clear Space: Rules on how much empty breathing room must surround the logo.
- Logo usage examples
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Get in touch today and we can discuss your vision and requirements.Once I have a clear brief, the design process begins…
The benefits of investing in a professionally designed logo.
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A professional logo package will provide you with all the logo files and formats that you will require for printing and digital requirements including CMYK, RGB, black, landscape, portrait and stacked variations.
Plus! a professional logo designer will provide you with multiple concepts that are custom designed specifically for your business and industry so that you can avoid a cookie-cutter template style logo that is so common with DIY logo builders.
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Using a quick-fix like a logo your cousin designed in Word or sticking with a poorly designed logo will actually end up costing you in the future. Once your logo is printed on signage, uniforms and stationery it can be a big expense to change it - leading to costs that you could have avoided with future reworks, rebrand and amendments.
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Your logo is often the first thing your customers will see and can form their decision on whether to use your business. First impressions count.
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Stand out from the crowd and stay ahead of your competitors with a logo design that is unique and distinctive.
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Your logo is the first and most important building block of your brand. All future elements of your brand from print material, website and social media will start from your logo and should be consistent and cohesive.
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Positive feelings are memorable. Associate your brand with a positive memory for your potential customers and build trust from the onset.
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A well-designed logo shows that your company is professional and well-established. A poorly designed logo will give the opposite impression.
